Join us Thursday, September 2nd at 7PM for Boston.com's Cocktail Club with host Jackson Cannon and his special guest Brian Hoefling, Author of 'The Cocktail Seminars". This week they are exploring craft updates of disco era cocktails , catching up about the Boston restaurant and bar scene and sharing tips the pros use to make great drinks at home. They'll be mixing the Morgenthaler update of the Amaretto Sour and exploring the origin recipe for the drink that became the Tequila Sunrise.
Jackson Cannon is Boston.com Cocktail Club’s host and bar director for Eastern Standard and The Hawthorne. The veteran craft cocktail leader opened Eastern Standard in 2005 as Bar Manager, quickly cementing the neighborhood brasserie’s reputation as one of the country’s best bars, known for its attention to properly crafted cocktails and unwavering hospitality in a high-volume environment. The iconic, expansive program offering more than 60 classic and new creations secured national attention and earned Cannon “Bartender of the Year” award from Nightclub & Bar magazine in 2011. Cannon introduced the next iteration of his vision when he opened The Hawthorne, an experience centered in his commitment to thoughtfully crafted cocktails, continued cocktail/spirits education, and curating exceptional moments for guests. The Hawthorne has received numerous local and national accolades, including a semifinalist award for James Beard Foundation’s “Outstanding Bar Program” in 2014 and 2015, and winning Tales of the Cocktail Spirited Award for “Best Hotel Bar” in 2017. Cannon was a finalist for “Best Bar Mentor” at the 2013 and 2014 Spirited Awards and a 2014 Wine Enthusiast Wine Star Award nominee for “Mixologist/Brand Ambassador of the Year.”
Brian Hoefling is a Cambridge-based writer and cocktail educator. His interest in classic drinks began in college, and blossomed when several of his friends approached him to ask for his help in – as they put it – learning to drink like adults before they graduated. To meet this need, he developed a pseudo-academic cocktail class, which would cover thirty major recipes over the course of a dozen weekly sessions. That experience hooked him on cocktails for good.
In 2012, he founded the Herzog Cocktail School, which runs classes on classic drinks geared toward people outside the hospitality industry. He has given lessons of every size, from intimate engagement parties to large institutional events for Marriott and Yale University, always with the objective of bringing the fruits of the cocktail renaissance to a wider audience. In a similar vein, he has given lectures at Thirst Boston and the San Antonio Cocktail Conference on topics ranging from the pairing of gins and oysters to the mid-century crystallization of the canon of classic recipes and the science of safety in making mixed drinks.
A strong locabibe, he spent several years as a salesman for a boutique wholesaler in Boston, representing a portfolio of spirits made by independent craft distillers around the northeast. He has also worked as a freelance journalist, and is the author of three books: Distilled Knowledge, an illustrated guide to common scientific questions about alcohol and drinking; Classic Cocktails, a pocket-sized guide to 150 essential recipes; and, most recently, The Cocktail Seminars, an extension of his first semester-long cocktail class to a five-part curriculum intended to give the home bartender a comprehensive grounding in the art and tradition of the cocktail.
- To buy the book: https://bookshop.org/a/5422/9780789214003
- My website: www.herzogcocktailschool.com
- Facebook: @herzogcocktailschool
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